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Earlier this week Chrysler announced its sponsorship and support of longtime family favorite Sesame Street that will include digital and television sponsorship as well as an online video series to be promoted across Chrysler brand’s digital and social channels.
This multimedia campaign will pair the lovable Sesame Street characters with the all-new Chrysler Pacifica and Chrysler Pacifica Hybrid minivans in ten co-branded videos for parents. With both brands having a deep commitment to families and children, this exciting initiative will see Sesame Street extend its reach in new and creative ways and Chrysler educating parents on their unprecedented 115 safety, security and technology innovations.
“Sesame Street has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world, As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than Sesame Street, which has been reaching and educating families for almost 50 years.” - Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger, and kinder, We’re thrilled to work with a brand that stands for a deep commitment to families and children.” - Steve Youngwood, Chief Operating Officer of Sesame Workshop.